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Effect of the Affective and Cognitive Benefits of Exercise in Instagram on Users' Physical Activity | ||
| Journal of New Studies in Sport Management | ||
| مقاله 5، دوره 4، شماره 3، آبان 2023، صفحه 876-888 اصل مقاله (996.57 K) | ||
| نوع مقاله: Original Article | ||
| شناسه دیجیتال (DOI): 10.22103/jnssm.2023.20988.1164 | ||
| نویسندگان | ||
| Saeed Yousefi1؛ Fatemeh Abdavi* 2؛ Yaghoob Badriazarin3؛ Maryam Moghadam Salimi4 | ||
| 1Ph.D. Student of Sport Sciences, Tabriz University, Tabriz, Iran | ||
| 2Assistant Professor of Sport Sciences, Tabriz University, Tabriz, Iran. | ||
| 3Associate Professor of Sport Sciences, Tabriz University, Tabriz, Iran | ||
| 4Assistant Professor of Cognitive Sciences, Tabriz University, Tabriz, Iran | ||
| چکیده | ||
| The present research examined the effects of the affective and cognitive benefits of exercise in Instagram on users' physical activity through two consecutive studies. The results of the first study showed that the designed content provided sufficient cognitive and affective benefits. Similarly, the second study found that after adjusting the basic PA level, the affective and cognitive groups had more PA than the control group, and the cognitive group had more than the control group. Consecutively, 45.75% of subjects who were inactive were turned into active after one week of being taught of the benefits of exercise, with 71.43% in the affective group and 28.57% in the cognitive group. In terms of gender, 84.12% were women and 15.78% were men. As a result, visual exposure to sports participation might have led to an increase in positive feelings among users, especially women, which may have led to increased PA levels. The results of this study are useful for health professionals who are trying to communicate information about the benefits of exercise to their target audience based on a combination of evidence, gender, and PA level. | ||
| کلیدواژهها | ||
| Affective benefits؛ Cognitive benefits؛ Health؛ Instagram؛ Physical Activity | ||
| مراجع | ||
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